Many sites use their SEO content for more than one purpose. Its understandable. Most online marketing plans have strands using email marketing, social media marketing, article marketing and on-site content as well as various advertising campaigns. Even content used purely for search engine optimisation purposes might travel beyond a sites pages. This means that one piece of content may be called on to do a lot of work.
Re-using the content youve developed for your search engine optimization services can be a difficult affair. You have a number of issues to deal with, not least of which is the duplicate content issue you face should you post the content elsewhere on the net. At the same time, it makes financial sense to use the content from your pages for more than just making your web pages look interesting.
The key when reusing content in any form is to keep things interesting. Many sites have subscribers who will be exposed to content in more than one area. For example, a site may have attracted a subscriber through their Twitter following, so that that particular internet user will potentially be exposed to the content three times. As you might guess, the internet user will get tired of seeing the same words over and over again.
Here are a couple of hints for when youre forced to repurpose your SEO content:
1. Dont give it all away at once. If you can rewrite your content, try to use different aspects of the piece. Its a good idea not to give away all of the ideas held in your on-site piece. If youre forced to use the same piece of content without change, try not to use all of it. An online newsletter, for example, will benefit from having just a segment featured, with a link to the full piece back on your site.
2. Rewrite it if you can. One of the better options is to slightly rewrite your content so that there are different versions of it to use. Even if you cant face doing a complete rewrite, a partial rewrite or at least a reorganize of the text might be worthwhile. Remember that only unique content will avoid duplicate content issues
3. Dont throw away your SEO. When content is rewritten, its very easy to leave keywords behind. This is a small thing, but one that can be easily overlooked. Talk to our consultants at www.seoconsult.co.uk about your content needs for optimisation. Check the keywords used for the piece in question as you repurpose the content, and dont forget optimisation of any file names and tags.
4. If rewriting, rewrite with passion. One of the major blocks for rewriting content is when its just not interesting. Its awfully hard for any writer to write on any topic they have no interest in. Experienced writers usually find ways into a piece that allow them to develop interest. If you arent using a professional writer for your content, try to find an angle that interests you.
